Samsung Beat DJ (M7600)

• Handset
• 960 mAh Li-Ion battery
• 4 Gb microSD memory card (size varies by region)
• Charger
• Wired stereo-headset with a 3.5mm socket
• User Guide

While this article is more of a preview of the Samsung Beat DJ, it’s safe to say that it won’t change much by the time it hits the shelves.

Positioning

As it stands today, Samsung’s portfolio has three flagship phones – the S8300 Ultra Touch, Beat DJ and Omnia HD. It’s pretty clear what role each phone plays – the S8300 offers all state-of-the-art technologies in the slider-type design and is more or less aimed at the mass market, the Beat DJ is a true jukebox and a reaction to the latest efforts of Nokia and Sony Ericsson on this field, while the latter is the ultimate imaging-centric device. Interestingly, there are worlds of difference between these three handsets in terms of style, pricing, positioning and other characteristics, so there is no point in assessing the extent to which they will interact on the market. However when it comes to hardware, things don’t seem to be as simple – the S8300 and M7600 are based on the same platform, and what’s more their technical specifications are nearly identical, bar the latter’s music department. So, having thrown in an enhanced music player, along with a pair of top-notch speakers and unconventional forms, Samsung have come up with one of the finest music-playing phones out there. But while its sound quality is superb, the question is whether it will be enough to win over the average consumer’s heart. Samsung already have vast experience with phones of this type and caliber, nevertheless one after another these offerings failed to conquer the market. The reason was that consumers saw no connection between “Samsung” and “top-quality sonic experience”, thus most of their music-minded solutions were welcomed mainly by people in the know. Unfortunately, the same will hold true for the Beat DJ.

One thing of note about the M7600 is that it’s set to hit the market along with another music-focused phone, the M6710, also known as the Beat Disc that comes in a different casing and with a couple of downgrades, plus it won’t be available on most markets. I suppose this review will cover both devices, since the only major difference between them lies in design.

Samsung Beat Disc (M6710):

Samsung Beat Disc Beat DJ (M7600):

We won’t even bother explaining what audience Samsung targets the M7600 at – the way it’s positioned is extremely questionable and for the most part has got nothing to do with reality. In my opinion, they’d be much better off focusing on 15-25 y.o. men who aren’t afraid to seem different, plus value substance over style. In other words, they shouldn’t be worried about sounding ridiculous when claiming that a Samsung-branded phone offers better music quality than a player from Apple. It does, so why would they need to keep mum on that. We’ll get back to this issue a bit later, though, and for now let’s continue to examine the Beat DJ’s target audience. It won’t see many young women among its users, although the shape it comes in is pretty offbeat (and at the same time it’s exactly the reason why adults will shy away from the Beat DJ).

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Design, Size, Controls

The Beat DJ’s design stands out among other music-playing phones, and is actually its greatest weakness as well, since these quirky shapes can easily put many off. All in all, the Beat DJ has got a very unique style, and while some claim that it reminds them of the Sony Myle, in my mind it bears some resemblance to the Motorola v80.

The first thing that goes though your mind when you grasp the Beat DJ is that it’s pretty big, although it’s more of an illusion – in reality it measures 111x51x14 mm and weights 100 g, so it’s not cumbersome at all. Most users won’t run into any difficulties regarding the Beat DJ’s size, and will certainly appreciate the ability to carry it on a lanyard.

Source : http://www.mobile-review.com